A PORTFOLIO OF WORK SINCE 2005!

The New York Times said I "speak to the web the way Doolittle does to animals"

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I was the SVP of Creative Development at Conde Nast Entertainment (2014-2020) where I led the conception, development and execution of franchises and formats across the portfolio of brands. Leading an evolving team of some of the best digital creators around, our formats grew Conde brands' YouTube audience from 1.5M to 46M subscribers, reaching over 550M monthly organic views, even beating Buzzfeed.

 

I am also the interviewer and creator of Vogue’s 73 Questions and the guy who asked Elizabeth Holmes if she can tell me a secret in the HBO documentary.

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Before Conde Nast I was an independent digital creator making stuff from concept to execution. For myself, direct-to-client, for ad agencies, and non-profits. Clients over the years include YouTube, BBC America, HLN, Interscope Records, Nokia, Google, Toms Shoes, BBDO, Mother, CFDA Fashion Awards, and Comcast. 

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Pro-Bono consulting and projects for UNICEF, James Beard Foundation, Barack Obama, WQXR/WNYC, Cooper Union, Mama Hope, REACH Prep, From the Top, 9/11 Memorial Foundation, and Bronx Compass High School.

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I've given talks on my personal experiences with digital storytelling, for all types of audiences. In 2011, I gave an official TED Talk on the technology of storytelling.

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Co-curated and co-hosted Boing Boing TV on Virgin America (Channel 10) with Xeni Jardin for four years from 2010 to 2014.

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Co-founder, lead concept guy and video director of popular YouTube music collective CDZA, which received one of the first ever Content Innovation Program grants from YouTube and collaborated with Spike Jonze to direct a performance at the first ever YouTube Music Awards.

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In 2015, I became a MasterClass Advisor and joined The Moth's Programming board. I am also an advisor to Outlier.org.

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I co-own the first ever documents management company in the Georgian Republic with my two best friends, one of which I am in a lifelong competition to visit more countries.

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Lastly, I have very vivid spatial synesthesia.

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You can email me at sabiajoe[at]gmail.com

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