internet portfolio of joe sabia

RUTH FINLEY'S FASHION CALENDAR [CFDA FASHION AWARDS]

This film screened at the 2014 CFDA Fashion Awards to commemorate the life of Ruth Finley, the Fashion Industry's secretary who has been at work for 70 years

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BOOMS - A TAKE ON THE 1950s [FOR VANITY FAIR'S DECADES SERIES]

I was chosen as one of ten directors alongside Judd Apatow, Don Cheadle, and Brett Ratner to create a video that represents one decade in the past century, celebrating Vanity Fair's centennial. This is the 1950s. Behind the Scenes interview here.

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STORY OF US - OBAMA 2012 [OBAMA CAMPAIGN]

The Obama campaign team in Chicago approached me to collaborate and lay the foundation for a story that would tell the last 5 years of the president's life. From the old campaign trail to the new one, all through a digital platform lens.

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STORY OF SUSHI [BAMBOO SUSHI]

I came up with The Story of Sushi after my friend Kristofor asked how to promote his sustainable sushi restaurant, Bamboo Sushi. The Story of Sushi ended up being a 7 month project involving 4 months of miniature making by Lori Nix and Kathleen Gerber. Vincent Peone came in with the camera crew to shoot the video, with sound design by Matt McCorkle and original score by Michael Thurber. I wrote the script and put everything together. It was a Vimeo Staff Pick and will be put into film festivals

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AFRICAN MEN, HOLLYWOOD STEREOTYPES [MAMA HOPE]

Essentially the "sequel" to Alex Presents: Commando, I put together this video for Mama Hope as a way to tell the world African men aren't exactly like how they are depicted in hollywood: as violence loving warlords, or desperate victims.

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ALEX PRESENTS: COMMANDO [MAMAHOPE.ORG]

The great people at Mama Hope asked me to put together something for their organization. This video ended up sparking an awesome and provocative campaign, put the org. on the map, and fostered the beginning of an amazing friendship.

500k views / LINK / info & credits

PLANET EARTH: NARRATED BY KIDS [COMMERCIAL FOR PLANET EARTH]

Created this for BBC America and Planet Earth.

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BRITISH JUSTICE [COMMERCIAL FOR LAW & ORDER: UK]

First commercial for BBC America. I explained what British Justice was all about.

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TOMS SHOES TED COMMERCIAL [TOMS SHOES]

I was asked by TOMS to take their footage from recent travel, and turn it into a commercial that would play as a post-roll spot on TED Talks for three months. They simply wanted to tell the story of how glasses are their next frontier beyond shoes.

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ATT THANKS 525 FANS WITH 525 VIDEOS IN 48 HOURS [ATT/BBDO]

I directed and concepted an spectacle for ATT to thank its 2 million Facebook fans. Working with awesome teams at BBDO and JV Films, the cdza team rallied to play 525 songs in a studio in Brooklyn, while singers improvised lyrics about ATT's fans. We pulled it off, and it was one of the most fun things I've ever worked on.

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