2011 |
FASTEST NEW YORK TIMES PAYWALL HACK EVER
While flying Virgin America, I demonstrated the quickest way to hack the New York Times paywall. For the tl;dw crowd, the answer is "it's pretty quick". |
2010 |
STAGING ZOMBIES IN A RED LIGHT TRAFFIC TICKET [ZOMBIE BLOOG ENERGY DRINK]
In 2010, we loaded an LA intersection full of zombies, blew a red light, and received a 500 dollar ticket in the mail promoting ZOMBIE ENERGY BLOOD. It was the best 500 dollars a marketing budget could be spent on. |
FIRST CHOOSE YOUR OWN ADVENTURE GAME ON FACEBOOK
Realizing that you could put different bit.ly links in the descriptions of photos, I figured, naturally, a "choose your own adventure" game could be created using 45 different albums and photos linking to different decision trees. This game is called "Choose Your Own One Night Stand", where you have to have sex with the character you choose. |
IPHONE 4 PRANK
To promote AirBnB, I "booked" the first place for the launch of the iPhone4 in San Francisco. When a reporter from ABC interviewed me, I strategically said my name was "Gray Powell", the name of the man infamous for losing the iPhone4 prototype months prior. |
INSTANT ELEMENTS
6 Hours after Google Instant Search was announced, I scrambled to throw together this video which demo'd the product in glorious instant action. |
2009 |
FIRST INTERACTIVE SLOT MACHINE GAME ON YOUTUBE
Using YouTube annotations, I inserted over 1,300 annotations, some of them rotating ever 2 tenths of a second, to recreate the infamous slot machine from Super Mario Brothers 3. Surprisingly functional, the game was a promotion for Mana Energy Potions. People get amused when Mario has Yoshi's legs. |
FIRST INTERACTIVE PHOTO HUNTGAME ON YOUTUBE
The YouTube annotations technology allowed for a pub throwback, when I created the first ever photo hunt game, splitting the screen into link fields that you need to spot the difference in. The game was comprised of 30 levels, and was tied into promoting the 2008 Oscar nominees.
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PULP WAVE FICTION
When Google Wave came out, the best explanation of what the product was was a 70 minute Google I/O walkthrough. The best demos are the ones people can not only see familiarity in, but can be entertained with. This exploded on the scene, praised as an effective tool for communication. |
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