internet portfolio of joe sabia

CLIENT WORK

EXPERIMENTS<

REMIXES

BETTING BAD

Betting Bad was released in July of 2013 as the first of its kind Fantasy TV experience, allowing everyone to place their bets on what they think will happen in the final season of Breaking Bad. After bets are placed, points are earned, and people are ranked against their friends. This was done in collaboration with
78k views / LINK

STAGING ZOMBIES IN A RED LIGHT TRAFFIC TICKET [ZOMBIE BLOOG ENERGY DRINK]

In 2010, we loaded an LA intersection full of zombies, blew a red light, and received a 500 dollar ticket in the mail promoting ZOMBIE ENERGY BLOOD. It was the best 500 dollars a marketing budget could be spent on.
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FIRST CHOOSE YOUR OWN ADVENTURE GAME ON FACEBOOK

Realizing that you could put different bit.ly links in the descriptions of photos, I figured, naturally, a "choose your own adventure" game could be created using 45 different albums and photos linking to different decision trees. This game is called "Choose Your Own One Night Stand", where you have to have sex with the character you choose.
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FIRST INTERACTIVE SLOT MACHINE GAME ON YOUTUBE

Using YouTube annotations, I inserted over 1,300 annotations, some of them rotating ever 2 tenths of a second, to recreate the infamous slot machine from Super Mario Brothers 3. Surprisingly functional, the game was a promotion for Mana Energy Potions. People get amused when Mario has Yoshi's legs.
3MM views / LINK

FIRST INTERACTIVE PHOTO HUNTGAME ON YOUTUBE

The YouTube annotations technology allowed for a pub throwback, when I created the first ever photo hunt game, splitting the screen into link fields that you need to spot the difference in. The game was comprised of 30 levels, and was tied into promoting the 2008 Oscar nominees.
3MM views / LINK

 

IPHONE 4 PRANK

To promote AirBnB, I "booked" the first place for the launch of the iPhone4 in San Francisco. When a reporter from ABC interviewed me, I strategically said my name was "Gray Powell", the name of the man infamous for losing the iPhone4 prototype months prior.
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WALKING AFTER HURRICANE SANDY

After Hurricane Sandy everything south of 39th street had no electricity. I grabbed my camera and walked from my apartment on Mulberry Street to Grand Central, showing everyone how eerie it was to see no lights.
78k views / LINK

INSTANT ELEMENTS

6 Hours after Google Instant Search was announced, I scrambled to throw together this video which demo'd the product in glorious instant action.
300k views / LINK

TUPAC IN KAZAKHSTAN [INTERSCOPE RECORDS]

I took a 10,000 mile road trip from England to Mongolia, and shot this for the sole purpose of proving that Kazakhstan is much more than just borat and camels (though there are plenty of those, too)
850k views / LINK / info & credits

PULP WAVE FICTION

When Google Wave came out, the best explanation of what the product was was a 70 minute Google I/O walkthrough. The best demos are the ones people can not only see familiarity in, but can be entertained with. This exploded on the scene, praised as an effective tool for communication.
1MM views / LINK